Market Modelling
CLM Intelligence & Optimization
& driving the Marketing Mix
Closing the Loop Between Data and Revenue
In the pharmaceutical sector, every interaction with a Healthcare Professional (HCP) is a data point. But for many firms, that data stays locked in a CRM. Marketing Sciences Limited transforms your Closed Loop Marketing (CLM) data into actionable brand strategy.
What We Do: We help Marketing and Brand Directors move beyond “blasting” messages to providing precision scientific content. We analyze the “Digital Handshake” between your reps and HCPs to refine your message resonance.
Our Capabilities:
Engagement Analytics: We decode click-stream data and “slide-dwell time” to identify which clinical studies actually influence prescribing habits.
Message Resonance Mapping: Identifying the specific product benefits (e.g., sustained release vs. topical absorption) that secure HCP buy-in.
Sentiment Synthesis: Translating direct HCP feedback into refined marketing collateral that addresses safety concerns or patient profile gaps.
Strategy Refinement: Closing the loop by updating your digital assets based on real-world interaction data.
The Result: Higher quality interactions, more efficient sales cycles, and marketing that supports—rather than interrupts—the HCP.
Marketing Mix Modelling (MMM)
Optimizing Your Investment Return through Precision Analytics
In a fragmented media landscape, identifying the true drivers of revenue is the ultimate marketing challenge. For many complex organizations, spend is siloed, and the incremental impact of a campaign remains obscured by correlations.
Marketing Sciences Limited provides bespoke Marketing Mix Modelling (MMM). We decompose your historical sales data against all contributing factors—media spend, non-marketing drivers, external market conditions, and competitor activity—to isolate the marginal return on investment of every pound spent.
What We Do:
Our robust modelling allows you to move beyond simple attribution to advanced optimization.
Our Capabilities:
Data Aggregation & Standardization: We ingest and process diverse datasets, including CRM, media plan spend, point-of-sale data, and macro-economic indices, to build a unified analysis environment.
Multivariate Deconvolution & Analysis: Using complex statistical techniques, we separate the base sales (organic baseline) from incremental sales driven by media channels. We calculate:
True ROI: The precise coefficient of revenue for each channel.
Diminishing Returns Curves: Identifying the tipping point where further investment yields reduced revenue.
Cross-Channel Synergy Mapping: Understanding how digital and traditional media interact and amplify (or diminish) each other’s effectiveness.
Strategic Optimization & Forecasting: We use our model to simulate ‘What-If’ scenarios. Our optimization tool allows you to:
Allocate budgets scientifically: Build optimal spend plans across channels to maximize total revenue.
Forecast future sales: Predict the impact of proposed changes in media strategy.
The Result: A clear, quantitative map of your marketing effectiveness, providing the ammunition needed to justify budget requests, defund underperforming channels, and optimize the overall marketing engine for sustained growth.
Patient Record and Brand Trackers: The Complete Picture
To truly understand your brand’s performance in the healthcare sector, you need more than just a snapshot—you need the full story. Our unique Patient Record and Brand Trackers combine detailed patient data with brand perception metrics, offering a holistic view of how your brand is performing within the patient journey. This advanced approach provides a level of insight that other agencies simply can’t match. By analysing how patients interact with your brand at different stages, from initial awareness to treatment and beyond, we can help you fine-tune your messaging and patient support programmes. Let us help you unlock a deeper understanding of your target audience and refine your brand strategy.
Launching with Confidence: Pre- and Post-Launch Research
Launching a new product or service is a high-stakes moment. Our pre- and post-launch research services are designed to de-risk this process and ensure your launch is a resounding success. We’ll help you gauge market demand, pinpoint the most effective messaging, and understand consumer expectations before you go live. And once you’ve launched, we’ll track performance and gather feedback so you can quickly make any necessary adjustments. Our streamlined approach means you get crucial insights at a fraction of the cost, giving you the confidence to launch your next big idea. Don’t leave your launch to chance. Let’s make it a guaranteed success.
Consumer Insights: Know Your Audience Inside and Out
To win in today’s market, you need to deeply understand your consumers. Our consumer insights surveys dive into the motivations, behaviours, and needs of your target audience, revealing the ‘why’ behind their decisions. Whether you’re a Consumer FMCG brand looking to understand purchasing habits or a charity aiming to connect with donors, our bespoke surveys provide the clarity you need. We use advanced techniques like segmentation and cluster analysis to identify distinct consumer groups, allowing you to tailor your marketing messages for maximum impact. We’re confident that our expertise and efficient approach deliver superior insights at an unbeatable price.
Pricing and Product Optimisation: Maximise Your ROI
Are you confident your pricing strategy is as effective as it could be? Our pricing and product optimisation surveys help you find the sweet spot between what customers are willing to pay and what delivers the best return. Using sophisticated techniques like conjoint analysis and choice modelling, we can test different pricing structures, feature combinations, and product bundles to determine which options will be most successful. Our proven, cost-effective methods ensure you get the most actionable data, enabling you to optimise your offerings for maximum profitability. Don’t leave money on the table. Discover your optimal pricing strategy with us.
Customer Satisfaction: Cultivate Loyalty and Growth: CX
Your customers are the lifeblood of your business. Our customer satisfaction surveys measure their happiness, identify pain points, and uncover opportunities for improvement. By listening to your customers, you can build stronger relationships, reduce churn, and turn satisfied clients into powerful brand advocates. With our specialisation in the Charity Sector, we can help you measure donor satisfaction and engagement, ensuring long-term support. Our efficient processes allow us to deliver high-quality, actionable insights quickly and affordably. Ready to turn your customers into your biggest fans? Let’s start the conversation about how we can help.
Segmentation Studies: Target Your Perfect Customer
Trying to appeal to everyone can mean connecting with no one. Our segmentation studies help you identify and understand the distinct groups within your market, allowing you to focus your marketing efforts where they will have the greatest impact. Whether you’re a Consumer FMCG company or a Medical Pharma Healthcare brand, we can use advanced statistical methods to create clear, actionable segments. This enables you to craft highly targeted campaigns and product offerings that truly resonate with each group. With our streamlined approach, you can achieve a higher return on investment by reaching the right people with the right message, all at an affordable price.
Creative and Message Testing: Perfect Your Pitch
Is your creative messaging hitting the mark? Our creative and message testing services help you perfect your pitch before you spend a fortune on a full-scale campaign. We test different concepts, headlines, and visuals with your target audience to see what resonates most effectively. Whether it’s a new ad campaign or key messaging for a product launch, we’ll give you the data you need to choose the winning option. Our expertise ensures you get the highest quality feedback, and our lean model means you save money without compromising on results. Stop guessing and start knowing. Let’s make your next campaign your best one yet.
Conjoint Analysis: Understand True Value
How do your customers really weigh up your product’s features and benefits? Our conjoint analysis surveys go beyond what people say they want and reveal what they actually value. This powerful technique helps you understand the trade-offs your customers are willing to make, allowing you to build the perfect product or service package. We’ll show you which features are most important and how much customers are willing to pay for them. Our unique, cost-effective approach gives you an unparalleled understanding of your market, ensuring you build products and services that your customers truly desire. Ready to build a product that your market can’t resist? Let’s talk about conjoint analysis today.
