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Frequently Asked Questions
What is Marketing Sciences Limited?
Marketing Sciences Limited uses marketing, data, and science to help businesses succeed in a complex and ever-changing market. They are a team of passionate marketing experts who have been helping businesses with their brand presence and goals for the past 10 years.
What services does Marketing Sciences Limited offer?
Marketing Sciences Limited offers a range of services, including advanced market research, segmentation analysis, market research services, and marketing services. They also provide business consulting services, such as retail operations, business sales & cost management, and people performance management.
Who are the key people at Marketing Sciences Limited?
- John Storey – Research Director
David Vanns – Consulting Director
Becky McCaul – Marketing Director
Blessing Fatuyi – Research Manager
Matt Bayliss-Binks – Consultant
What kind of market research does the company specialize in?
The company specializes in both primary research, which includes qualitative (like focus groups) and quantitative surveys, and secondary research, using databases from companies like Nielsen, Kantar Retail, and IMS/IQVIA. They have experience in all market research, including specific sectors like medical healthcare, pharmaceutical, diagnostics, and clinical trials.
Can I try a sample of your work?
Yes, you can try a free segmentation model which uses advanced analytics and programming. This model can be applied to various markets, including Pharma, the Charity Sector, or Consumer FMCG.
How can I contact Marketing Sciences Limited?
You can contact the individual team members directly via email. For business consulting services, you can contact David Vanns. You can also book online or sign up for their email list.
What is John Storey’s experience?
John Storey has over 40 years of experience as a Research Director, Marketing Director, and Digital Marketing Director. His expertise includes medical healthcare, pharmaceutical, diagnostics, and consumer brand research. He has held previous roles at companies like Novartis, Abbott EMEA, and Tesco Stores Limited.
What is David Vanns’ expertise?
David Vanns is a highly experienced pharmacy leader with 30 years in community pharmacy and 15 years in operational management. His expertise includes operational management, strategic planning, and navigating NHS pharmacy contracting.
What is Becky McCaul’s background?
Becky McCaul has over 25 years of experience in the food industry, specializing in SME’s and start-ups. She is experienced in brand strategy, category management, and implementing traditional and digital marketing campaigns, including social media and influencer campaigns.
What is Blessing Fatuyi’s role?
What is Blessing Fatuyi’s role?
Blessing Fatuyi is a Research Manager and an insights and segmentation specialist. She works on projects in FMCG, healthcare, and consumer behavior, and helps brands adapt global methodologies to African markets.
What is your data policy for the Segmentation App
Privacy and Data Protection Policy
This policy outlines how Marketing Science Limited (MSL) handles the data you upload to our Segmentation Web App. Our primary goal is to ensure your data is processed securely and is promptly and permanently deleted once your session ends.
Data Collection and Use: The MSL Segmentation Web App processes data you voluntarily upload via a provided CSV or Excel template. This data may include behavioural attributes and other customer-related variables. It is the user’s responsibility to ensure that any data uploaded does not contain any Personally Identifiable Information (PII) such as names, email addresses, or phone numbers. Our system is designed to process data sets containing attributes or variables, not individual identities.
Data Processing and Security: All data uploaded to the web app is processed in-session. The data resides temporarily in our server’s RAM and is used exclusively for the purpose of generating segmentation results. We use robust security measures to protect your data during this process. The connection between your browser and our server is secured using SSL/TLS encryption.
Data Retention and Deletion Policy: We have a strict no-retention policy for user data.
Session-Based Deletion: Once you press the ‘Terminate Session’ button, all uploaded data and generated results are immediately and permanently deleted from our servers.
Automatic Deletion: If a session becomes inactive for a set period (e.g., 30 minutes), the system will automatically terminate the session and delete all associated data to ensure no lingering information remains.
No Backups: We do not create backups of any uploaded data. The data exists only for the duration of your active session.
Your Responsibilities
To ensure maximum privacy and data protection, you must adhere to the following guidelines:
Anonymised Data: Please ensure that any data you upload is completely anonymised and does not contain any PII. Our system is not configured to handle or secure such sensitive information.
Data Accuracy: You are responsible for the accuracy and legality of the data you upload.
By using the MSL Segmentation Web App, you consent to the terms of this Privacy and Data Protection Policy.